Marc Sirkin - Mindnumbing Thoughts

I read the recent Wired Magazine article on A/B testing websites and like many of you, I wondered to myself if it was actually possible to embrace this sort of design philosophy.

After talking with my team, we've redoubled our efforts to design core Key Performance Indicators ("KPIs") in an attempt to actually start using A/B testing as a regular process for updating our site navigation, design choices and whatever else we want to change.

It's a disorienting thing, removing subjectivity from the design process. My background as a designer makes me one of those people who can look at a screen and make grand proclamations about where things should be and what they should say. It's something I'm determined to stop doing. I will be honest, it is hard to stop.

Either way, we've devised a series of "top level" KPIs designed to measure overall site effectiveness - and we've limited it to 5 measurements. Yes, of course we'll design secondary KPI…

My older daughter is playing on a high school sports team and frankly, I'm surprised at how little focus there has been on the "team"  as opposed to what seems to be a singular focus on individuals.

I know some of it is normal; lots of in-fighting, jealousy and misunderstandings between kids who are all eager to do well. However, the overall feeling I get so far from observing things is that the school and coaches have simply forgotten that they should be teaching "team first" concepts.

Most of these kids will end their sports careers in the next 2/3 years, especially the girls. I've been talking to more and more parents and am hearing that girls in particular drop off teams and for spring sports, rarely play out their senior season. I'm unsure if  this is a generalization or a trend but it seems to be more true than false.

The chances of playing college level team sports is slim - which is of course why some players continually focus on their individua…

I used to be an expert. I knew HTML. I was a Photoshop Master of the Universe. I learned how to configure an ISDN router (and it worked). I had time to think about SEO, about how the web worked, about file optimization and video CODECs. Remember when the best web designers and coders built pages that were less than 25k... less than 10k... I remember.

Stuff has gotten really complicated lately.

And even worse, I feel the Glaze. (the "Glaze" as Mark Bowden refers to it in his incredible book "Worm," is THAT LOOK you get when trying to explain something technical to someone non-technical). The Glaze I get is that non-committal, yea dude, keep talking sort of look when I get really excited about some new technology, idea or concept.

The problem is that we're in the land of "we don't actually know what will work and what will not work" when it comes to Internet marketing "stuff" and non-profit fundraising. Yes, we're still here some 10+ y…