I just finished reading a neat little book called " Squirrel Inc.: A Fable of Leadership through Storytelling " on a colleagues recommendation and really loved it. In short, it's a neat little fable about a Squirrel with a great idea on how to save her company, Squirrel, Inc. She thinks the company needs to stop burying nuts and start storing them! It's a quckie read but I took some key lessons in storytelling with me. How do you persuade people to change? How do you get people working together? How do you share knowledge? How do you tame the grapevine? How do you communicate who you are? How do you transmit values? How do you lead people into the future? Each chapter takes our hero through a different type of storytelling, each one optimized for the desired effects. It's a fun, quickie read that will leave you wanting to tell more stories!
Streams of consciousness, musings on marketing, community building and other randomized bits. Don't Panic, this blog is harmless.