Well this is interesting... my very own blog... I wonder if I'll ever actually use this thing... right now I am on a sales call and am about to introduce myself to the team. I guess I'm about to become a sales guy. I guess I need to buy some cheap suits and a box of thick cigars to hand out. That makes me a real sales guy. That and an order form. Once I have the order form, I'll simply give the prospect a cigar - exude confidence and blammo... get them to sign on the dotted line. Coffee is for winners.. good thing I drink coke.
I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamen