Skip to main content

Squirrel, Inc.

I just finished reading a neat little book called "Squirrel Inc.: A Fable of Leadership through Storytelling" on a colleagues recommendation and really loved it.

In short, it's a neat little fable about a Squirrel with a great idea on how to save her company, Squirrel, Inc. She thinks the company needs to stop burying nuts and start storing them!

It's a quckie read but I took some key lessons in storytelling with me.
  • How do you persuade people to change?
  • How do you get people working together?
  • How do you share knowledge?
  • How do you tame the grapevine?
  • How do you communicate who you are?
  • How do you transmit values?
  • How do you lead people into the future?

Each chapter takes our hero through a different type of storytelling, each one optimized for the desired effects. It's a fun, quickie read that will leave you wanting to tell more stories!

Comments

Popular posts from this blog

Disconnect - 3 keys to disconnecting while on vacation

Previously posted on Medium , reposted here. I blog so infrequently, I figure I need to repurpose as much content as I can! (Photo by Marc Sirkin, Utah Mountains 2013) Even before mobile/smartphones I was bad; sneaking away to check email, reading business books or memos while on the beach, working on proposals or ideas at the pool. All behaviors of someone who would rather lose himself in work, instead of being present with family, focusing on clearing the mind and having a good time. Over the past few years I’ve improved my efforts to disconnect. I did however notice that it would take 2 or 3 days to fully disconnect. Similar to an addict, I’d have dreams about work, fanatically check in and have to almost physically restrain myself from replying to emails. It was bad, very bad. I’d come back from work up to date, but feeling like I hadn’t even had time off. As my kids grew older, it became more and more important to disconnect from work and get focused on my family and fri

What Would Google Do: Non-Profit Edition

I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamenta

The Future of Non-Profit Fundraising is Already Here, and You Are Not Ready

This blog post is loosely transcribed from a talk I gave as part of a Future of Non-profits meet up hosted by my buddy  David Neff . I was asked to do no more than 5 minutes and came up with the following. I'm also posting my hand scribbled notes I used to plan the talk, may as well show you my doctor like scribble. The notes were written on my iPad mini using Penultimate in case you were wondering. And now... the talk... Hi everyone and good morning (In my head there is awesome music playing!). My name is Marc Sirkin and I'm currently a Director with PwC, focused on helping organizations transform their digital marketing and social media. I spent 10 years in the non-profit sector, with large health charities such as March of Dimes, The Leukemia & Lymphoma Society and Autism Speaks. Most recently, I've been volunteering and doing pro-bono work for much smaller organizations focused on mentoring and youth. Before I jump in, let me warn you, I'm extremely enam