Skip to main content

Let the Adventure Begin

Tomorrow is a big day for me. More than a year ago, I made a very hard choice to leave the non-profit sector when I was recruited for an amazing opportunity at Microsoft. The past year has been a total trip (more on that later).

Despite the fantastic experience I had working for Microsoft, I find myself blogging about the end of that all too short experience as I prepare for my first day with Autism Speaks as their first ever "Chief Community Officer." I have a really good idea conceptually about what this position could become both for myself and more importantly for Autism Speaks and ultimately what we will be trying to "unleash" within the Autism Community. That said, we'll see where this journey takes me, it's sure to be interesting!

I had been writing a "fairly successful" blog called npMarketing (check it out if you get a moment) but am going to blog here instead and will do my best to convert the readers of that blog to Mindnumbing Thoughts. I continue to blog more for myself than for anyone but will resume sharing my thoughts about the state of marketing, branding and online communities in the non-profit space. I know, you are all thrilled. In any case, stay tuned.

As for Microsoft, I had been compiling a list of "slang" words and phrases, some of which I started to use myself (organizational culture is a strange and wonderful thing). Here are my top 5 favorites with some loose translations:
  1. "Net Net" - The bottom line of a situation
  2. "Right" - I believe this to be a tech sector phenomenon - I blogged about this years and years ago here (way back in 2001)
  3. "Eye Chart" - A PowerPoint specific term used during a presentation. Typically, an eye chart is a slide that has so much data on it, the presenter blows by it while saying something like "This is an eye chart of all our brand logos."
  4. "Marketing Side" - Used when making a distinction between sales and marketing typically - this could even be derogatory depending on who is doing the talking.
  5. "Whack Whack" - Used as shorthand instead of "WWW" to tell someone an URL for a web site. Common usage is "Go to 'whack whack' marketing" to get the information.

All in all, a year + well worth spent at Microsoft learning about myself and building on my experiences in building and "hosting" online communities.

As for the non-profit sector and Autism Speaks, more to come as I get settled. Wish me luck, and if you are in NYC, please do look me up.

Comments

Carey Paris said…
Welcome back! Man, I am excited you are heading back to non profit. We should play a round of golf soon.

Carey Paris

Popular posts from this blog

What Would Google Do: Non-Profit Edition

I've been tweeting and yapping to friends about Jeff Jarvis's terrific book "What Would Google Do" even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses.

On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog. Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes.

If you haven't yet read the book, the basic premise is that Google fundamentally o…

Autism.

If you've been reading my blog (sorry it's been dormant for so long) it's time yet again for me to leap to the next thing. For the last 3.5 years I've immersed myself in the autism world learning more than I ever thought possible. Up until last week, I had been leading teams at Autism Speaks in social media, fundraising, marketing, IT, direct mail and CRM. I've been a busy bee.
First and foremost, I learned that autism is really, really complicated. Pick any one thing about it (take causes for example) and you'll find significantly different viewpoints from a variety of corners of the community.
I deeply connected with all parts of the community; parents, children, adults, researchers, caregivers, teachers and more. Beyond any of the other causes I've been involved in, autism got under my skin in some incredible ways. I feel deeply for those on the spectrum and for their loved ones who are must struggle to understand and cope with whatever comes from their…

Run!

I wrote a short piece on my LinkedIn page about transitioning to a startup called "Run!"

Cross posting it here for archiving sake...

I'm a huge fan of Zombie shows like The Walking Dead and it's new spinoff, Fear the Walking Dead. Running is a big part of being in a zombie apocalypse.  It turns out, running is also a bit part of working for a startup. After many years and several industries (non-profit, tech, consulting), I find myself back in what I call "startup land' - that magical place where chaos reigns and everyday brings a new set of challenges, each of which feels more important than the next. As it turns out, I thrive on that sort of chaos. Even when I was at PwC working as a consultant, the most interesting projects were the ones where there was total chaos. I'd look around and see everyone scrambling for cover and I'd just revel in the madness.  Now that I'm back in the thick of things working for a very small technology company, I fe…