Fair warning: I'm one of the many judges of this year's program!
The Getting Attention Nonprofit Tagline Awards Program (a.k.a. The Taggies) just opened its fourth awards cycle with the addition of an Advocacy Campaign Tagline category.
Nonprofits and libraries everywhere are invited to enter their organizational tagline in the program, plus any tagline they’ve created to advance programs, fundraising campaigns, advocacy campaigns and/or special events. The 2,700 taglines entered in the 2010 Awards were a bounty of skillful messages and this year’s entries are expected to be equally powerful.
“A relevant tagline does double-duty—working to extend an organization’s name and mission, while delivering a memorable and motivating message to the people whose help it needs,” says awards program organizer Nancy E. Schwartz. “But our recent Nonprofit Messages Survey showed just 29% of organizations have a tagline that connects and spurs action.
“The biennial Awards program is designed to inspire and guide organizations to deliver taglines that connect quickly and strongly with their target audiences—Aha! messages that build and strengthen key relationships for the long term.”
Schwartz says that in addition to the new Advocacy Campaign Tagline category, Wildlife & Animal Welfare has been added as a field of focus for the organization tagline awards.
All entrants will be invited to a free webinar (Aha! Messages: 4 Ways to Test Message Relevance) and receive access to the fully-updated Nonprofit Tagline Report— the only complete guide to building an organization’s brand in eight words or less—and Database.
Organizations can enter their taglines via an easy-to-complete entry form at http://www.surveymonkey.com/s/Taggies12