Thursday, April 24, 2008

Driving Engagement

I've got loads of experience building social networks and community spaces for donors and general consumers - but my new project, building an invitation only, closed community for CIOs is proving a tad more difficult - though it is still very early in the game.

I was catching up on some different articles and found this one on Chief Marketer called "The Six 'C's of Social Influence". It's a decent article, but not completely on point for my own needs.

Then 2nd "C" is customization - which has me thinking and reconsidering how much or how little to allow community members to create their profile. Right now, it's super limited - basic photo and bio only. I'm considering however, opening it up a lot more just to see what folks start to do. Worst case, nothing happens... best case, I start to learn something.

This has already been a super interesting ride, and I've only just started a few months ago.

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