Half of Google Adwords Traffic is from Worthless Link Farms

Is anyone surprised by this? I have asked no less than 20 people if they ever click on ad words ads and have never gotten a "yes."A couple of months ago I started in earnest tracking the advertising hits that Google generates for me. And what I found is not a happy picture. About 30-40% of the traffic generated - ie. the traffic that I pay for - comes from link farms, that is Web pages that have nothing more than a bunch of links that redirect to Google Adsense links...

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What Would Google Do: Non-Profit Edition

I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamenta

The Future of Non-Profit Fundraising is Already Here, and You Are Not Ready

This blog post is loosely transcribed from a talk I gave as part of a Future of Non-profits meet up hosted by my buddy David Neff . I was asked to do no more than 5 minutes and came up with the following. I'm also posting my hand scribbled notes I used to plan the talk, may as well show you my doctor like scribble. The notes were written on my iPad mini using Penultimate in case you were wondering. And now... the talk... Hi everyone and good morning (In my head there is awesome music playing!). My name is Marc Sirkin and I'm currently a Director with PwC, focused on helping organizations transform their digital marketing and social media. I spent 10 years in the non-profit sector, with large health charities such as March of Dimes, The Leukemia & Lymphoma Society and Autism Speaks. Most recently, I've been volunteering and doing pro-bono work for much smaller organizations focused on mentoring and youth. Before I jump in, let me warn you, I'm extremely enam

1-2-3 TEAM

My older daughter is playing on a high school sports team and frankly, I'm surprised at how little focus there has been on the "team" as opposed to what seems to be a singular focus on individuals. I know some of it is normal; lots of in-fighting, jealousy and misunderstandings between kids who are all eager to do well. However, the overall feeling I get so far from observing things is that the school and coaches have simply forgotten that they should be teaching "team first" concepts. Most of these kids will end their sports careers in the next 2/3 years, especially the girls. I've been talking to more and more parents and am hearing that girls in particular drop off teams and for spring sports, rarely play out their senior season. I'm unsure if this is a generalization or a trend but it seems to be more true than false. The chances of playing college level team sports is slim - which is of course why some players continually focus on their indi

Marc Sirkin's Mindnumbing Thoughts

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