I've spent a lot of time in my first few months at Microsoft trying to find folks focused on innovative marketing strategies and tactics. MS is loaded up with amazingly smart people. I'm wrapping up a conference call with some folks who are "poised to make history for Microsoft by holding the first ever full-fledged Launch event in Second Life."
They have a volunteer network of folks working on an island and are about to do some very slick things... take a look. Here's their SLURL as wel.