Skip to main content

Cognition

I ran across this little blurb in the 10/27/08 issue of BusinessWeek that I found endlessly interesting.

People, apparently differ radically on what makes things similar (from a study in Cognition). As a marketer, this really is fascinating. The study showed that about 50% of ~200 subjects defined similarly in a "categorical way," lumping does with cats because both are animals. The other half though more thematically, meaning that they paired dogs with bones instead for example.

The blurb points out a lesson for marketers: if you sell cake online, include "milk' in the search terms you buy!

The human mind continues to fascinate.

Comments

Popular posts from this blog

What Would Google Do: Non-Profit Edition

I've been tweeting and yapping to friends about Jeff Jarvis's terrific book "What Would Google Do" even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses.

On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog. Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes.

If you haven't yet read the book, the basic premise is that Google fundamentally o…

Not Google Plus

The quantity and quality of online video and video sites continues to skyrocket. This video is hysterical, and perhaps makes some good points to boot. Yes, of course I'm on Google+, you can find me here and chat me up, hangout with me or put me in various circles.

Beware, collegehumor.com is extremely addicting - be sure to also check out the Photoshop Rap as well the amazing Game of Thrones videos. Enjoy.

Run!

I wrote a short piece on my LinkedIn page about transitioning to a startup called "Run!"

Cross posting it here for archiving sake...

I'm a huge fan of Zombie shows like The Walking Dead and it's new spinoff, Fear the Walking Dead. Running is a big part of being in a zombie apocalypse.  It turns out, running is also a bit part of working for a startup. After many years and several industries (non-profit, tech, consulting), I find myself back in what I call "startup land' - that magical place where chaos reigns and everyday brings a new set of challenges, each of which feels more important than the next. As it turns out, I thrive on that sort of chaos. Even when I was at PwC working as a consultant, the most interesting projects were the ones where there was total chaos. I'd look around and see everyone scrambling for cover and I'd just revel in the madness.  Now that I'm back in the thick of things working for a very small technology company, I fe…