Tuesday, October 28, 2008

Cognition

I ran across this little blurb in the 10/27/08 issue of BusinessWeek that I found endlessly interesting.

People, apparently differ radically on what makes things similar (from a study in Cognition). As a marketer, this really is fascinating. The study showed that about 50% of ~200 subjects defined similarly in a "categorical way," lumping does with cats because both are animals. The other half though more thematically, meaning that they paired dogs with bones instead for example.

The blurb points out a lesson for marketers: if you sell cake online, include "milk' in the search terms you buy!

The human mind continues to fascinate.

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