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Showing posts from August, 2009

Free: The Future of Radical Price, Non-profit Edition

Similar to my notes on the fantastic " What Would Google Do ," I'm excited to post some thoughts on Chris Anderson's amazing book " Free " and apply the concepts once again to the non-profit world. At first, I struggled to see how to apply the concepts in the book to non-profit fundraising but after finishing and having spent quite a few hours at the beach considering things, I'm really excited to outline what I think are pretty cool and in hindsight, fairly obvious ways for non-profits to utilize these concepts.     If you haven’t yet read it, “Free” is all about abundance. The internet, in particular (the world of “bits”) is pushing us from a world driven by supply and demand and scarcity into a uncharted and uncomfortable world of abundance and access. Digital goods and services can now be reprod