I was pointed to a great little article by a colleague " The Challenge of Spreading A New Idea " on Fastcompany.com (they are still around?). I love this framework and applied it to what I'm working on at Microsoft... To spread a new idea, connect it to a familiar one, then give it a twist. Here are four examples. Success: Cloverfield Breakthrough: Blockbuster event movie shot in digital video Message: Godzilla meets Blair Witch Upshot: The film has grossed about $168 million worldwide on a $25 million budget. (Read More examples) Here's the CIO Network through this lens... Jury's Out: The CIO Network Breakthrough: An invitation only, private online network for CIOs to build peer relationships, talk about issues and get connected to Microsoft execs and product developers. Message: Unique opportunity to connect with like minded strategic CIOs and get behind the scenes at Microsoft. Upshot: Will CIOs actually participate in such a forum?