Marc Sirkin's Mindnumbing Thoughts

Finally! It's finally time for the big reveal on "How I, someone with no automotive industry experience can save the U.S. Auto Industry with singularly great idea." You'll recall, that I teased you about 2 months ago (I've been busy in my underground lab working on this) and threw out some clues to my idea. The first was that regular folks don't give a crap about performance. Yes, certainly some do, and the auto industry and the magazines would have you believe the opposite. The truth is though, that average folks worry more about car payments than how fast their depreciating hunk of metal goes from 0-60. Blasphemy, I know, but hey, I'm saving an entire industry here folks! Second was a remark about the theater of cars is the most important factor... I'm a marketer by profession and am constantly blown away when I see superior designs and user interfaces winning over better technological solutions. Case in point... the iPod. There isn't a person on...

I have the answer! I really do. But I want to lay out some ideas before dropping the bomb on you. A few disclaimers before we get started... In reality, I have very little car experience. Never marketed a car, built a car or designed a car. That said, I've paid for CV boots, brakes, tires and once, an entire new front end. I've wrecked a few cars (no one hurt), and certainly spent plenty of time at the gas pump. I have washed cars occassionally, but don't like it that much. Now that I've gotten that out of the way, here are some actual disclaimers: I'm not a huge car nut. My brother fills that gap in our family. I did once subscribe to Car & Driver, but only for a short time. I tend to view cars as a depreciating asset, but I do trip out when I see a really cool looking ride. I actually (delusional or brilliant, you tell me) believe I can save the US Auto Industry with my idea. The idea is free for you to take and use. All I ask is that I get a free one of my ch...