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Showing posts from September, 2009

The Town Crier

When I responded to a post on Beth Kanter's blog all I was trying to do was win a copy of Twitterville , a new book from Shel Israel. As I left my comment, my fingers typed the words "town crier." I hadn't given it much thought, and given how busy I've been at my new job it simply floated away from me. Beth asked me to do a follow up on it, and I neglected that as well. Finally though, I'm back to thinking about that phrase and how it applies to marketing, social media and engagement marketing both in the non-profit sector and in general. First of all, I had to look up " town crier " to make sure my analogy wasn't off-base right from the start. Wikipedia confirms what I thought and even adds some texture to the phrase: A town crier is an officer of the court who makes public pronouncements as required by the court Black's Law Dictionary. The crier can also be used to make public announcements in the streets. Criers often dress elaborately,