I ran across this little blurb in the 10/27/08 issue of BusinessWeek that I found endlessly interesting. People, apparently differ radically on what makes things similar (from a study in Cognition ). As a marketer, this really is fascinating. The study showed that about 50% of ~200 subjects defined similarly in a "categorical way," lumping does with cats because both are animals. The other half though more thematically, meaning that they paired dogs with bones instead for example. The blurb points out a lesson for marketers: if you sell cake online, include "milk' in the search terms you buy! The human mind continues to fascinate.
Streams of consciousness, musings on marketing, community building and other randomized bits. Don't Panic, this blog is harmless.