It's my 31st birthday today. I am old, and tired. I think the average age at some point in fairly recent history was 31 wasn't it? That means I'd really be an old fart. Then I could live my dream of being a dirty old man and getting away with it. Now that's gonna be fun. In any case, I don't feel any different being 31, not physically anyway. But mentally, 31 is pretty big - I can actually feel the downward slope of things. Ha. Now where'd I put those teeth again?
I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamenta