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What Would Google Do: Non-Profit Edition

I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamen

Run!

I wrote a short piece on my LinkedIn page about transitioning to a startup called " Run !" Cross posting it here for archiving sake... I'm a huge fan of Zombie shows like The Walking Dead and it's new spinoff, Fear the Walking Dead. Running is a big part of being in a zombie apocalypse. It turns out, running is also a bit part of working for a startup. After many years and several industries (non-profit, tech, consulting), I find myself back in what I call "startup land' - that magical place where chaos reigns and everyday brings a new set of challenges, each of which feels more important than the next. As it turns out, I thrive on that sort of chaos. Even when I was at PwC working as a consultant, the most interesting projects were the ones where there was total chaos. I'd look around and see everyone scrambling for cover and I'd just revel in the madness. Now that I'm back in the thick of things working for a very small technology c

Betty Crocker

I was fortunate to be in Seattle this week and to get an invite to a Social Media Club meeting from my good friend Filiberto Selvas . Filiberto and I recently traded comments on SocialCRM blog and on Twitter about the idea of agencies running/managing online communities for brands. As per my usual, I started with a very strong opinion that brands who want to start customer communities should not use an agency for hands on community management. My entire concept of online communities revolves around creating open and honest conversations. The thought of hiring an agency to manage it to me at first seemed ludicrous. I felt strongly that any brand that would outsource that function ought to reconsider their strategy and perhaps hold off on building customer communities until they were more ready to commit. At the SMC meeting of course, I met someone with a different opinion (surprise, he's an agency guy!). Thing is, he mentioned Betty Crocker. According to Wikipedia, Betty Crocke

Marc Sirkin's Mindnumbing Thoughts

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