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What Would Google Do: Non-Profit Edition

I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamen
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The Future of Non-Profit Fundraising is Already Here, and You Are Not Ready

This blog post is loosely transcribed from a talk I gave as part of a Future of Non-profits meet up hosted by my buddy  David Neff . I was asked to do no more than 5 minutes and came up with the following. I'm also posting my hand scribbled notes I used to plan the talk, may as well show you my doctor like scribble. The notes were written on my iPad mini using Penultimate in case you were wondering. And now... the talk... Hi everyone and good morning (In my head there is awesome music playing!). My name is Marc Sirkin and I'm currently a Director with PwC, focused on helping organizations transform their digital marketing and social media. I spent 10 years in the non-profit sector, with large health charities such as March of Dimes, The Leukemia & Lymphoma Society and Autism Speaks. Most recently, I've been volunteering and doing pro-bono work for much smaller organizations focused on mentoring and youth. Before I jump in, let me warn you, I'm extremely enam
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Best E-mail in a Long Time

I'm gonna ask you this only once. Do you or do you not know about the birds? From: Prisament, Robert < RPrisament@birdistheword.com > To: Marc Sirkin msirkin@yesthatstheword.com Date: Fri, Oct 10, 2008 at 10:14 AM Subject: Important message regarding the word! BA BA BA BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS THE WORD. BIRD BIRD, BIRD IS TH
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