Streams of consciousness, musings on marketing, community building and other randomized bits. Don't Panic, this blog is harmless.
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I wrote a short piece on my LinkedIn page about transitioning to a startup called "Run!"
Cross posting it here for archiving sake...
I'm a huge fan of Zombie shows like The Walking Dead and it's new spinoff, Fear the Walking Dead. Running is a big part of being in a zombie apocalypse.
It turns out, running is also a bit part of working for a startup. After many years and several industries (non-profit, tech, consulting), I find myself back in what I call "startup land' - that magical place where chaos reigns and everyday brings a new set of challenges, each of which feels more important than the next.
As it turns out, I thrive on that sort of chaos. Even when I was at PwC working as a consultant, the most interesting projects were the ones where there was total chaos. I'd look around and see everyone scrambling for cover and I'd just revel in the madness.
Now that I'm back in the thick of things working for a very small technology company, I feel an amazing energy and sense of urgency in my gut. At PwC, I learned to slow down and take carefully measured steps in presenting solutions to clients. At SpendBoss, slowing down means the zombies will eat you. Run. Don't stop. Don't look back.
It's exciting, and scary and it's not for everyone.
Do you remember this scene from the movie Parenthood where Gil and Grandma are talking about roller coasters?
Grandma: You know, when I was nineteen, Grandpa took me on a roller coaster.
Grandma: Up, down, up, down. Oh, what a ride!
Gil: What a great story.
Grandma: I always wanted to go again. You know, it was just so interesting to me that a ride could make me so frightened, so scared, so sick, so excited, and so thrilled all together! Some didn't like it. They went on the merry-go-round. That just goes around. Nothing. I like the roller coaster. You get more out of it.
I'm with Grandma. I like the roller coaster. I get more out of it. As for my latest professional journey, I've got my hands full in running both sales and marketing and am absolutely loving the challenge. I feel sick and excited, all at once.
I've been tweeting and yapping to friends about Jeff Jarvis's terrific book " What Would Google Do " even before I've properly finishing the thing. I sat myself down tonight and plowed through the last 100 pages where Jarvis examines different industries including automotive, manufacturing, telcom, healthcare and more to see what Google would do if they were in those businesses. On one hand, I was really hoping that Jarvis had taken a look at the non-profit sector given my personal history in the sector and my ongoing interest in how non-profits operate. I'll also note that I used to write a fairly well read non-profit marketing blog . Unfortunately, the book doesn't delve into this much, if at all. I thought, instead of a basic set of notes or a book review as I usually do that I'd jump back in time and take a look at the sector with fresh, and "Googley" eyes. If you haven't yet read the book, the basic premise is that Google fundamen
This blog post is loosely transcribed from a talk I gave as part of a Future of Non-profits meet up hosted by my buddy David Neff . I was asked to do no more than 5 minutes and came up with the following. I'm also posting my hand scribbled notes I used to plan the talk, may as well show you my doctor like scribble. The notes were written on my iPad mini using Penultimate in case you were wondering. And now... the talk... Hi everyone and good morning (In my head there is awesome music playing!). My name is Marc Sirkin and I'm currently a Director with PwC, focused on helping organizations transform their digital marketing and social media. I spent 10 years in the non-profit sector, with large health charities such as March of Dimes, The Leukemia & Lymphoma Society and Autism Speaks. Most recently, I've been volunteering and doing pro-bono work for much smaller organizations focused on mentoring and youth. Before I jump in, let me warn you, I'm extremely enam